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The naming of the brand: why we chose “Resibo”

It’s one of the most frequently asked questions when we are talking about the beginning of the Resibo venture. We’ve been complimented for the name many times! Mainly because it’s an easy to remember, one-of-a-kind type name. It’s also pronounced in the same way as written! The only misspell has been “Resibio”, probably because of the natural profile of the brand. Where does the name come from? What does it mean? How many copywriters were engaged in its creation? Find the answer in this entry. Over two years ago our formulas were ready and we had almost...

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